Renê de Oliveira Joaquim dos Santos

Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies

Jorge Henrique Caldeira de Oliveira, Janaina de Moura Engracia Giraldi, Renê de Oliveira Joaquim dos Santos, 2015 .

Opening the “Black Box” in the Consumer's Mind: Understanding What is Neuromarketing

Jorge Henrique Caldeira de Oliveira, Janaina de Moura Engracia Giraldi, Renê de Oliveira Joaquim dos Santos, 2014 .

Sexual appeal in print media advertising: effects on brand recall and fixation time

Jorge Henrique Caldeira de Oliveira, Janaina de Moura Engracia Giraldi, Renê de Oliveira Joaquim dos Santos, 2017 .