Harri T. Luomala

Linking digital game-playing motivations to food consumption

Tuomas Mäkilä, Harri T. Luomala, Jenniina Sihvonen, 2017, GamiFIN.

A qualitative exploration of a consumer's value‐based e‐trust building process

Kyösti Pennanen, Harri T. Luomala, Tarja Tiainen, 2007 .

Exploring the role of food origin as a source of meanings for consumers and as a determinant of consumers' actual food choices

Harri T. Luomala, H. Luomala, 2007 .

Understanding consumers' brand-induced food taste perception: A comparison of ‘brand familiarity’ – and ‘consumer value – brand symbolism (in)congruity’ – accounts

Harri T. Luomala, Mari Sandell, H. Luomala, 2012 .

Exploring consumers' product‐specific colour meanings

Harri T. Luomala, Hannele Kauppinen-Räisänen, H. Luomala, 2010 .

How Do Consumers Solve Value Conflicts in Food Choices? An Empirical Description and Points for Theory-building

Harri T. Luomala, Pirjo Laaksonen, H. Luomala, 2004 .

Sweet and sour: music and taste associations

Harri T. Luomala, Bruno Mesz, Marcos A. Trevisan, 2015 .