Carolyn Tripp

Services Advertising: An Overview and Summary of Research, 1980–1995

Carolyn Tripp, Carolyn Tripp, 1997 .

An Assessment of the Effectiveness of an in-Class Game on Marketing Students’ Perceptions and Learning Outcomes

J. Drea, Carolyn Tripp, John T. Drea, 2005 .

Selecting and promoting service encounter elements in passenger rail transportation

J. Drea, Carolyn Tripp, John T. Drea, 2002 .

Factors Influencing Restaurant Selection by Travelers Who Stop at Visitor Information Centers

Mary B. Gregoire, Carol W. Shanklin, Carolyn Tripp, 1995 .

The importance of service quality determinants in advertising a professional service: an exploratory study

Kenneth E. Clow, James T. Kenny, K. E. Clow, 1996 .