Evert de Haan

The Predictive Ability of Different Customer Feedback Metrics for Retention

Thorsten Wiesel, P. Verhoef, T. Wiesel, 2015 .

Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention

F. J. Sese, Iguácel Melero-Polo, L. Gao, 2022, Journal of the Academy of Marketing Science.

Device Switching in Online Purchasing: Examining the Strategic Contingencies

Thorsten Wiesel, P. K. Kannan, Peter C. Verhoef, 2018, Journal of Marketing.

The Drivers and Consequences of Ad Blocking: A Self-Filtering Mechanism That Increases Ad Effectiveness

Evert de Haan, 2023, Journal of Interactive Marketing.

The combined effect of regulators’ and retailers’ actions to stimulate consumer participation in retail energy markets

Evert de Haan, Hester M. Huisman, Machiel Mulder, 2024, Energy Policy.

Customer Feedback Metrics for Marketing Accountability

P. Verhoef, T. Wiesel, Evert de Haan, 2021, Review of Marketing Research.