Leyland Pitt

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Management of Customer Expectations in Service Firms: A Study and a Checklist

Leyland Pitt, Barbara Jeantrout, Leyland Pitt, 1994 .

Environmental turbulence and organizational buying: The case of health benefits in South Africa

Michael H. Morris, Leyland Pitt, Leyland Pitt, 1995 .

Entrepreneurial pricing: the Cinderella of marketing strategy

Pierre Berthon, Michael H. Morris, P. Berthon, 1997 .

External And Internal Customer Managers: Differences In Perception And Decision-Making In The Marketing And Human Resource Dyad

Pierre Berthon, Michael H. Morris, Leyland Pitt, 2011 .

SERVQUAL as a Measuring Instrument for Service Provider Gaps in Business Schools

Leyland Pitt, Stefano Rigotti, S. Rigotti, 1992 .

Book Review: Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

Leyland Pitt, 1993 .

Internal Marketing Role in Organizations: A Transaction Cost Perspective

S. Foreman, Leyland Pitt, Susan K. Foreman, 1999 .

Expectations of Service Quality as an Industrial Market Segmentation Variable

Michael H. Morris, Pierre Oosthuizen, Leyland Pitt, 1996 .

Internal Marketing Role in Organizations

S. Foreman, Susan K. Foreman, Leyland Pitt, 1999 .

Business-to-Business Marketing: A Strategic Approach

Michael H. Morris, Leyland Pitt, Earl Dwight Honeycutt, 2001 .