David Moore

Affect Intensity and the Consumer's Attitude toward High Impact Emotional Advertising Appeals

D. Moore, William D. Harris, David Moore, 1996 .

Forewarning of content and involvement: Consequences for persuasion and resistance to persuasion

Richard Reardon, D. Moore, Hong C. Chen, 1992 .

Affect Intensity: An Individual Difference Response to Advertising Appeals

D. Moore, William D. Harris, Hong C. Chen, 1995 .

Stereotyping effects on consumers' evaluation of advertising: Impact of racial differences between actors and viewers

William J. Qualls, W. Qualls, D. Moore, 1990 .

Negative Emotions As Mediators of Attitudes in Advertising Appeals

Scott Hoenig, David Moore, 1989 .

Emotion as a Mediator of the Influence of Gender on Advertising Effectiveness: Gender Differences in Online Self-Reports

D. Moore, David Moore, David J. Moore, 2007 .