David Ballantyne

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Improving the quality of services marketing: Service (Re) design is the critical link

Martin Christopher, Adrian Payne, M. Christopher, 1995 .

Internal networks for internal marketing

David Ballantyne, D. Ballantyne, 1997 .

Relationship Marketing: Bringing Quality, Customer Service and Marketing Together

Martin Christopher, Adrian Payne, M. Christopher, 1993 .

The service-dominant logic and the future of marketing

Richard J. Varey, David F Ballantyne, R. Varey, 2008 .

Internal relationship marketing: a strategy for knowledge renewal

David F Ballantyne, David Ballantyne, D. Ballantyne, 2000 .

Paradoxes and guanxi dilemmas in emerging Chinese–Western intercultural relationships

Hongzhi Gao, Hongzhi Gao, J. Knight, 2010 .

Relationship Marketing: Creating Stakeholder Value

Martin Christopher, Adrian Payne, M. Christopher, 2002 .

Guanxi as a gateway in Chinese‐Western business relationships

Hongzhi Gao, Hongzhi Gao, David F Ballantyne, 2012 .

Reexamining the place of servicescape in marketing: a service-dominant logic perspective

Elin Nilsson, David F Ballantyne, E. Nilsson, 2014 .

Dialogue and its role in the development of relationship specific knowledge

David F Ballantyne, David Ballantyne, D. Ballantyne, 2004 .

Introduction to service-dominant logic: From propositions to practice

John R. Williams, John Williams, David Ballantyne, 2011 .

Branding in B2B markets: insights from the service‐dominant logic of marketing

R. Aitken, David F Ballantyne, David Ballantyne, 2007 .

A relationship‐mediated theory of internal marketing

David F Ballantyne, David Ballantyne, D. Ballantyne, 2003 .

Relationship Marketing and the Challenge of Dialogical Interaction

Richard J. Varey, R. Varey, David Ballantyne, 2006 .

Introduction to the special issue on the service-dominant logic of marketing: insights from The Otago Forum

Phil Osborne, R. Aitken, David F Ballantyne, 2006 .

Action research reviewed: a market‐oriented approach

David Ballantyne, D. Ballantyne, 2004 .