Iiro Vaniala

Is this company a lead customer? Estimating stages of B2B buying journey

H. Tikkanen, Samuel Kaski, P. Malo, 2021, Industrial Marketing Management.

An Empirical Examination of Innovation Management System and Financial Performance

H. Tikkanen, Iiro Vaniala, J. Huhtala, 2017, Strategic Innovative Marketing.

Online content match-making in B2B markets: Application of neural content modeling

Samuel Kaski, Pekka Malo, Bikesh Raj Upreti, 2021 .