Ying-Chun Chen

How can food retailing benefit from neuromarketing research: a case of various parameters of store illumination and consumer response

Jakub Berčík, Elena Horská, E. Horská, 2015 .

The impact of parameters of store illumination on food shopper response

Jakub Berčík, Elena Horská, E. Horská, 2016, Appetite.