Charles F. Frazer

发表

Advertising strategy and effective advertising: comparing the USA and Australia

Kim Bartel Sheehan, Charles Patti, K. Sheehan, 2002 .

Advertising : a decision-making approach

Charles Patti, Charles F. Frazer, 1988 .

Creative Strategy: A Management Perspective

Charles F. Frazer, 1983 .

The Commercial Connection -Advertising and the American Mass Media. John W. Wright. New York: Dell, 1979, 347 pages

Charles F. Frazer, 1979 .

Television at Play

Leonard N. Reid, Charles F. Frazer, 1980 .

Studying the Child/Television Advertising Relationship: A Symbolic Interactionist Approach

Charles F. Frazer, Leonard N. Raid, 1979 .

Children's Interaction With Commercials*

Leonard N. Reid, Charles F. Frazer, 1979 .

The Social Character of Children's Television Viewing

Charles F. Frazer, 1981 .

Issues and Evidence in International Advertising

Charles F. Frazer, 2012 .

Strategic and Tactical Integration Between Print and Web Advertising in the United States and Australia

K. Sheehan, C. Patti, Charles F. Frazer, 2002 .

Children's use of television commercials to initiate social interaction in family viewing situations

Leonard N. Reid, Charles F. Frazer, 1980 .