Mark Peterson

发表

The Prevalence of Equivalent Models in Strategic Management Research

Amy B. Henley, Christopher L. Shook, Mark Peterson, 2004 .

Measuring irrigation water in a ditch, stream or reservoir (1993)

Mark Peterson, Charles Frederick Cromwell, 1993 .

Erosion Risk Analysis for a Southwestern Arroyo

Peter F. Lagasse, Mark Peterson, James D. Schall, 1985 .

Comparing US and European perspectives on B2B repair service quality for mission‐critical equipment

Mark Peterson, Gary D. Gregory, James M. Munch, 2005 .

The Unique Relationship between Quality of Life and Consumer Trust in Market-Related Institutions among Financially Constrained Consumers in a Developing Country

Ahmet Ekici, Mark Peterson, M. Peterson, 2009 .

Comprende Code Switching?

Mark Peterson, Melissa Bishop, 2011, Journal of Advertising Research.

Entrepreneurial Self–Efficacy: Refining the Measure

Mark Peterson, Stephen L. Mueller, M. Peterson, 2009 .

Perceived Uncertainty and Firm Performance in SMEs

Mark Peterson, Olukemi O. Sawyerr, M. Peterson, 2003 .

Methodological issues in cross‐cultural marketing research: A state‐of‐the‐art review

Naresh K. Malhotra, Mark Peterson, James Agarwal, 1996 .

A Demographic Perspective on U.S. Consumers’ Out-of-Town Vacationing and Commercial Lodging Usage while on Vacation

Mark Peterson, Sheri L. Lambert, 2003 .

Marketing classic theater in a competitive market of entertainments

Naresh K. Malhotra, Mark Peterson, 1999 .

Effects of income, assets and age on the vacationing behavior of US consumers

Mark Peterson, M. Peterson, 2007 .

Toward the Development of Measures of Distinctive Competencies among Small Independent Retailers

Mark Peterson, Jeffrey E. McGee, 2000 .

Envisioning and Developing Sustainable Enterprise

Mark Peterson, 2012 .

Cradle to Cradle: Remaking the Way We Make Things

Mark Peterson, M. Peterson, 2004 .

Methodological issues in cross‐cultural marketing research: A state‐of‐the‐art review

Naresh K. Malhotra, Mark Peterson, James Agarwal, 1996 .