Richard C. Becherer

Small and mid-sized businesses and Internet use: unrealized potential?

Marilyn M. Helms, Paula J. Haynes, Richard C. Becherer, 1998, Internet Res..

Internet auction sellers: does size really matter?

Richard C. Becherer, Diane Halstead, 2003, Internet Res..

Product Trial and Product Usage: Bases for a Strategic Segmentation Framework

Richard C. Becherer, Fred W. MorganJr., Lawrence M. Richard, 2016 .

The Impact of Instruction Understanding on Satisfaction and Switching Intentions

Richard C. Becherer, Michael A. Jones, Diane Halstead, 2003 .

The Proactive Personality Disposition and Entrepreneurial Behavior among Small Company Presidents

Richard C. Becherer, R. Becherer, John G. Maurer, 1999 .

Customer Orientation and Performance in Small Firms: Examining the Moderating Influence of Risk‐Taking, Innovativeness, and Opportunity Focus

Richard C. Becherer, Michael A. Jones, Beverly K. Brockman, 2012 .