Waldemar Pfoertsch

Intel Inside – The Ingredient Branding Success Story

Philip Kotler, Waldemar Pfoertsch, 2010 .

Ingredient Branding of Industrial Goods: A Case Study of Two Distinct Automotive Suppliers

Waldemar Pfoertsch, Johannes Rid, 2014 .

CLASSIFICATION OF BRANDS: THE CASE FOR B2B, B2C AND B2B2C

Waldemar Pfoertsch, Frederick Beuk, Waldemar Pfoertsch, 2007 .

B2B brand management

Waldemar Pfoertsch, Philip Kotler, P. Kotler, 2006 .