John M.T. Balmer

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Corporate brands with a heritage

Stephen A. Greyser, Mats Urde, John M. T. Balmer, 2007 .

Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology

Stephen A. Greyser, John M. T. Balmer, S. Greyser, 2003 .

Alliance brands: Building corporate brands through strategic alliances?

Hongwei He, Hongwei He, John M.T. Balmer, 2006 .

Managing the Multiple Identities of the Corporation

Stephen A. Greyser, S. Greyser, John M.T. Balmer, 2002 .

Student corporate brand identification: an exploratory case study

John M. T. Balmer, M. Liao, John M.T. Balmer, 2007 .

Corporate identity and corporate communications: creating a competitive advantage

Edmund R. Gray, John M. T. Balmer, E. Gray, 1999 .

Brands in, from and to emerging markets: The role of industrial relationships

Brian Low, John M. T. Balmer, Suraksha Gupta, 2015 .

The Three Virtues and Seven Deadly Sins of Corporate Brand Management

John M.T. Balmer, J. Balmer, 2001 .

Visual identity: trappings or substance?

Michael J. Baker, John M. T. Balmer, M. Baker, 1997 .

The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution

Dorothy A. Yen, D. Yen, John M.T. Balmer, 2017 .

Corporate Identity: There Is More to It than Meets the Eye

Alan Wilson, John M. T. Balmer, Alan Wilson, 1998 .