Jasmina Ilicic

Multiple endorsements and consumer-human brand attachment

Jasmina Ilicic, Cynthia M. Webster, 2010 .

Attitudes towards irrelevant celebrity co-branding partners

Jasmina Ilicic, Cynthia M. Webster, 2012 .

Exploring dimensions of consumer-human brand attachment

Jasmina Ilicic, Cynthia M. Webster, Cynthia M. Webster, 2009 .

Celebrities as Indirect Spokespeople in Advertising

Jasmina Ilicic, Cynthia M. Webster, 2013 .

Brand values, dilution and authenticity: evaluating celebrity co-branding partnerships

Jasmina Ilicic, Jasmina Ilicic, 2013 .

When Your Source Is Smiling, Consumers May Automatically Smile with You: Investigating the Source Expressive Display Hypothesis

Alicia Kulczynski, Jasmina Ilicic, Stacey Baxter, 2016 .

Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intention

Jasmina Ilicic, Cynthia M. Webster, Jasmina Ilicic, 2011 .