Marco Zeschky

发表

From Cost to Frugal And Reverse Innovation

Oliver Gassmann, Marco Zeschky, Stephan Winterhalter, 2014 .

Opening Up the Solution Space: The Role of Analogical Thinking for Breakthrough Product Innovation

Oliver Gassmann, Marco Zeschky, O. Gassmann, 2008 .

Organising for reverse innovation in Western MNCs: the role of frugal product innovation capabilities

Marco Zeschky, Bastian Widenmayer, Oliver Gassmann, 2014, Int. J. Technol. Manag..

Using existing knowledge and competencies for knowledge exploration: evidence from established firms

Oliver Gassmann, Marco Zeschky, Nicole Ziegler, 2011 .

Exploration for Innovation : Capability-based Search Approaches in Established Firms

Marco Zeschky, 2010 .

Competence-based Exploration for Innovation : Evidence from Established Firms

Oliver Gassmann, Marco Zeschky, 2011 .

Integration instead of separation. A multi-level analysis of how firms achieve ambidexterity

Oliver Gassmann, Marco Zeschky, Marcus Matthias Keupp, 2008 .

The Cross-Industry Innovation Process - Developing Break-Through Cross-Industry Innovation with Analogical Thinking

Oliver Gassmann, Marco Zeschky, O. Gassmann, 2009 .

Out of Bounds: Cross-Industry Innovation Based on Analogies

Oliver Gassmann, Marco Zeschky, O. Gassmann, 2014 .

The Innovation Process: Sparking Creativity by Cross-Industry Analogies

Oliver Gassmann, Marco Zeschky, O. Gassmann, 2016 .

Business Models for Frugal Innovation in Emerging Markets: The Case of the Medical Device and Laboratory Equipment Industry

Oliver Gassmann, Marco Zeschky, Stephan Winterhalter, 2017 .

Frugal Innovation in Emerging Markets

Oliver Gassmann, Marco Zeschky, Bastian Widenmayer, 2011 .

Coordination mechanisms for international innovation in SMEs: effects on time-to-market and R&D task complexity as a moderator

Oliver Gassmann, Marco Zeschky, Stephan Winterhalter, 2016 .