Gerrard Macintosh

Networking Behavior Scales

Gerrard Macintosh, Michael T. Krush, 2017 .

Practice Makes Perfect: A Case Study for Skill Development

Gerrard Macintosh, Vincent P. Magnini, Earl D. Honeycutt, 2006 .

Using product, brand and purchasing involvement for retail segmentation

Larry Lockshin, Gerrard Macintosh, Anthony L. Spawton, 1997 .

Relationship development in selling: A cognitive analysis

Gerrard Macintosh, Kenneth A. Anglin, James W. Gentry, 2013 .

Building Trust and Satisfaction in Travel Counselor/Client Relationships

Gerrard Macintosh, Gerrard Macintosh, 2002 .

Customer orientation, relationship quality, and relational benefits to the firm

Gerrard Macintosh, Gerrard Macintosh, 2007 .

Personality, motives, and conflict strategies in everyday service encounters

Gerrard Macintosh, Gerrard Macintosh, Charles D. Stevens, 2008 .