Charles M. Schaninger

The Identification of Consumer Judgmental Combination Rules: Statistical Prediction Vs. Structured Protocol

C. Whan Park, Charles M. Schaninger, 1976 .

Removing response-style effects in attribute-determinance ratings to identify market segments

Charles M. Schaninger, W. Christian Buss, 1986 .

French-English Canadian Subcultural Consumption Differences

Charles M. Schaninger, Jacques C. Bourgeois, C. M. Schaninger, 1985 .

An empirical evaluation of the Gilly-Enis updated household life cycle model

Charles M. Schaninger, C. M. Schaninger, W. D. Danko, 1990 .

The Complementary use of Multivariate Procedures to Investigate Nonlinear and Interactive Relationships between Personality and Product Usage

Charles M. Schaninger, V. Parker Lessig, C. M. Schaninger, 1980 .

A new full‐nest classification approach

Charles M. Schaninger, Dong Hwan Lee, C. M. Schaninger, 2002 .

Applying Marketing Techniques to Improve Students' Perceptions of Marketing

Charles M. Schaninger, William D. Danko, 1986 .