Helmut Becker

The information seekers : an international study of consumer information and advertising image

Hans B. Thorelli, Jack L. Engledow, H. Becker, 1976 .

The information seekers

Hans B. Thorelli, Helmut Becker, Jack Engledow, 1976 .

Consumer information and the image of advertising in Germany with significant comparisons to America

H. Becker, Helmut Becker, 1971 .

Ethical behavior of marketing managers

David J. Fritzsche, H. Becker, Helmut Becker, 1983 .