Venkat Ramaswamy

Build the co-creative enterprise.

Francis Gouillart, V. Ramaswamy, Francis J. Gouillart, 2010, Harvard business review.

Building a culture of co-creation at Mahindra

Naveen Chopra, V. Ramaswamy, Venkat Ramaswamy, 2014 .

The Co-Creation Paradigm

Kerimcan Ozcan, V. Ramaswamy, K. Ozcan, 2014 .

The Future of Competition

V. Ramaswamy, Venkat Ramaswamy, 2004 .

Brand value co-creation in a digitalized world: An integrative framework and research implications

Kerimcan Ozcan, V. Ramaswamy, K. Ozcan, 2016 .

Co-creation of value — towards an expanded paradigm of value creation

V. Ramaswamy, Venkat Ramaswamy, 2009 .

It's about human experiences… and beyond, to co-creation

V. Ramaswamy, Venkat Ramaswamy, 2011 .