Tirtha Pratim Dhar

Mobile Computing Toys: Marketing Challenges and Implications

Tirtha Pratim Dhar, Terry Wu, T. Wu, 2015 .

Do Consumers Order More Calories in a Meal with a Diet or Regular Soft Drink? An Empirical Investigation Using Large-Scale Field Data

Charles B. Weinberg, Tirtha Pratim Dhar, Sina Ghotbi, 2021, Journal of Public Policy & Marketing.

Measurement of interactions in non-linear marketing models: The effect of critics' ratings and consumer sentiment on movie demand

Charles B. Weinberg, Tirtha Pratim Dhar, C. Weinberg, 2016 .

The long-term box office performance of sequel movies

Charles B. Weinberg, Tirtha Pratim Dhar, C. Weinberg, 2012 .

Fast-Food Consumption and the Ban on Advertising Targeting Children: The Quebec Experience

Tirtha Pratim Dhar, Katherine R Baylis, K. Baylis, 2011 .