John Milewicz

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Forecasting: Who, What, When and How

Paul Herbig, P. Herbig, J. Milewicz, 1993 .

The relationship of reputation and credibility to brand success

Paul Herbig, P. Herbig, J. Milewicz, 1993 .

Forecasting: Trials and Tribulations

Paul Herbig, P. Herbig, J. Milewicz, 1994 .

Market Signaling in the Professional Services

Paul Herbig, P. Herbig, J. Milewicz, 1993 .

Differences in Forecasting Behavior between Industrial Product Firms and Consumer Product Firms

Paul Herbig, P. Herbig, J. Milewicz, 1994 .

To be or not to be… credible that is: a model of reputation and credibility among competing firms

Paul Herbig, P. Herbig, J. Milewicz, 1996 .

The do's and don'ts of sales forecasting

Paul Herbig, P. Herbig, J. Milewicz, 1993 .

Evaluating the Brand Extension Decision Using a Model of Reputation Building

Paul Herbig, P. Herbig, J. Milewicz, 1994 .