Edwin Love

Construal based marketing tactics for high quality versus low price market segments

Erica Mina Okada, Edwin A. Love, E. Okada, 2015 .

The Influence of a Maximizing Versus Satisficing Orientation on the Evaluation of Desirability and Feasibility Attributes

Richard F. Yalch, Edwin Love, Meng-Hua Hsieh, 2015 .

Outside-in marketing capability and firm performance

Jiayin Qi, Jifeng Mu, Yongchuan Bao, 2018, Industrial Marketing Management.

Divide and prosper? When partitioned prices make sense

Edwin A. Love, Edwin Love, 2012 .