Jeri Moore

Consumption Constellations: Implications for Integrated Communication Strategies

Esther Thorson, Jeri Moore, 2013 .

In Search of the Holy Grail: First Steps in Measuring Total Exposures of an Integrated Communications Program

Esther Thorson, Jeri Moore, 2013 .

Integrated communication : synergy of persuasive voices

Jeri Moore, Esther Thorson, E. Thorson, 2013 .

Integrated Marketing Communication: Examining Planning and Executional Considerations

Esther Thorson, Jeri Moore, E. Thorson, 2013 .

The Circle of Synergy: Theoretical Perspectives and an Evolving IMC Research Agenda

Esther Thorson, Jeri Moore, E. Thorson, 2013 .

The Concept, Process, and Evolution of Integrated Marketing Communication

Esther Thorson, Jeri Moore, E. Thorson, 2013 .