Thomas Hove

发表

Social Media for Message Testing: A Multilevel Approach to Linking Favorable Viewer Responses with Message, Producer, and Viewer Influence on YouTube

Hye-Jin Paek, Thomas Hove, Jehoon Jeon, 2013, Health communication.

Review of The Creation of the Future

Thomas Hove, 2013 .

Social Media for Message Testing: Linking Viewer Responses With Message, Producer, and Viewer Influence on YouTube

Hye-Jin Paek, Thomas Hove, Jehoon Jeon, 2012 .

A Multimethod Approach to Evaluating Social Media Campaign Effectiveness

Hye-Jin Paek, Thomas Hove, Richard T. Cole, 2013, 2013 46th Hawaii International Conference on System Sciences.

Theories into Practice: A Content Analysis of Antismoking Websites

Hye-Jin Paek, Thomas Hove, Beom Jun Bae, 2011, Internet Res..

Engagement across three social media platforms: An exploratory study of a cause-related PR campaign

Yumi Jung, Hye-Jin Paek, Thomas Hove, 2013 .

The Networked Public Sphere

Thomas Hove, Hernando Rojas, Lewis A. Friedland, 2006 .

Mechanisms of Child Abuse Public Service Announcement Effectiveness: Roles of Emotional Response and Perceived Effectiveness

Hye-Jin Paek, Thomas Hove, Mikyoung Kim, 2011, Health communication.

Using Adolescent eHealth Literacy To Weigh Trust in Commercial Web Sites

Hye-Jin Paek, Thomas Hove, H. Paek, 2011, Journal of Advertising Research.

The multidimensional nature and brand impact of user-generated ad parodies in social media

Mira Lee, Thomas Hove, Bruce G. Vanden Bergh, 2011 .

Reduced Harm or Another Gateway to Smoking? Source, Message, and Information Characteristics of E-Cigarette Videos on YouTube

Hye-Jin Paek, Thomas Hove, Sookyong Kim, 2014, Journal of health communication.

Peer or expert?

Hye-Jin Paek, Thomas Hove, Mikyoung Kim, 2011 .