Risto Moisio

Between Mothers and Markets

Eric J. Arnould, Linda L. Price, E. Arnould, 2004 .

Extending the dramaturgical framework in marketing: Drama structure, drama interaction and drama content in shopping experiences

Eric J. Arnould, E. Arnould, R. Moisio, 2005 .

Productive Consumption in the Class-Mediated Construction of Domestic Masculinity: Do-It-Yourself (DIY) Home Improvement in Men’s Identity Work

James W. Gentry, Eric J. Arnould, J. Gentry, 2013 .