Xiaoyan Yang

Culturally incongruent messages in international advertising

Geng Cui, Haizhong Wang, Xiaoyan Yang, 2012 .

Parental and Peer Influences on the Risk of Adolescent Drug Use

John P. Hoffmann, J. Hoffmann, S. Bahr, 2005, Journal of Primary Prevention.

Culture, cognitive style and consumer response to informational vs. transformational advertising among East Asians: Evidence from the PRC

Geng Cui, Haizhong Wang, G. Cui, 2013 .