Hanna Kim

Investigation of the relationship between service values and loyalty behaviors under high commitment

Won-Moo Hur, Won‐Moo Hur, Hyun Kyung Kim, 2013 .

The Normative Social Influence on Eco-Friendly Consumer Behavior: The Moderating Effect of Environmental Marketing Claims

Won-Moo Hur, Eun-Jung Lee, Won‐Moo Hur, 2012 .

Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation

Won-Moo Hur, Won‐Moo Hur, Hanna Kim, 2015 .

How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

Won-Moo Hur, Won‐Moo Hur, Hanna Kim, 2014 .