Atul Parvatiyar

Economic Sociology_the European Electronic Newsletter Book Review Editor the Conceptual Foundations of Relationship Marketing: Review and Synthesis New Economic Sociology and Relationship Marketing: Parallel Development

Atul Parvatiyar, Mona Sinha, J. Sheth, 2022 .

A Web-based game-oriented college selection system employing fuzzy rule trees

Yanqing Zhang, Rajshekhar Sunderraman, Sushil K. Prasad, 2004, 37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the.

Relationship marketing : theory, methods, and applications : 1994 Research Conference proceedings

Atul Parvatiyar, Jagdish N. Sheth, J. Sheth, 1994 .

Evolving Relationship Marketing into a Discipline

Atul Parvatiyar, Jagdish N. Sheth, J. Sheth, 2002 .

Towards a theory of business alliance formation

Atul Parvatiyar, Jagdish N. Sheth, J. Sheth, 1992 .

Smart Advisor and Search Optimizer : Web-based Applications of Fuzzy Rules , Intelligence Systems and Hierarchical Clustering for Relational Decisions

Sushil K. Prasad, Atul Parvatiyar, Yanqing Zhang, 2005 .

Handbook of Relationship Marketing

Atul Parvatiyar, Jagdish N. Sheth, J. Sheth, 1999 .

The Domain and Conceptual Foundations of Relationship Marketing

Atul Parvatiyar, Jagdish N. Sheth, J. Sheth, 2000 .

The antecedents and consequences of integrated global marketing

Atul Parvatiyar, Jagdish N. Sheth, J. Sheth, 2001 .

Customer relationship management: Emerging concepts, tools, and applications

Atul Parvatiyar, G. Shainesh, Jagdish N. Sheth, 2001 .