Rick Ferguson

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The long tail of loyalty: how personalized dialogue and customized rewards will change marketing forever

Rick Ferguson, Kelly Hlavinka, 2006 .

Telecom's search for the ultimate customer loyalty platform

Rick Ferguson, Bill Brohaugh, 2008 .

The COLLOQUY loyalty marketing census: sizing up the US loyalty marketing industry

R. Ferguson, K. Hlavinka, Rick Ferguson, 2007 .

Loyalty trends 2006: three evolutionary trends to transform your loyalty strategy

Rick Ferguson, Kelly Hlavinka, 2006 .

The cause manifesto

R. Ferguson, Rick Ferguson, Sharon M. Goldman, 2010 .

SegmentTalk: the difference engine: a comparison of loyalty marketing perceptions among specific US consumer segments

Rick Ferguson, Kelly Hlavinka, 2008 .

Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing

R. Ferguson, Rick Ferguson, 2008 .

Loyalty trends for the 21st century

Richard Cuthbertson, Rick Ferguson, Mike Capizzi, 2003 .