José M. Pina

Generalizing spillover effects of goods and service brand extensions: a meta-analysis approach

Wendy Lomax, Francesca Dall'Olmo Riley, W. Lomax, 2013 .

Corporate Social Responsibility as a Vehicle to Reveal the Corporate Identity: A Study Focused on the Websites of Spanish Financial Entities

Jorge Matute, Rafael Bravo, Rafael Bravo, 2011, Journal of Business Ethics.

Influence of Corporate Image on Brand Extensions: A Model Applied to the Service Sector

Eva Martínez, Eva Martínez, J. Pina, 2005 .

The negative impact of brand extensions on parent brand image

Eva Martínez, Eva Martínez, J. Pina, 2003 .

Consumer responses to brand extensions: a comprehensive model

Eva Martínez, Eva Martínez, J. Pina, 2010 .

Feedback effects of brand extensions on the brand image of global brands: a comparison between Spain and Norway

Eva Martínez, Eva Martínez, J. Pina, 2010 .

The effect of service brand extensions on corporate image: An empirical model

Leslie de Chernatony, Eva Martínez, L. Chernatony, 2006 .