Yukyoum Kim

A conceptual framework for understanding relationships between sport consumers and sport organizations: a relationship quality approach.

Yukyoum Kim, Galen T. Trail, Yukyoum Kim, 2011 .

Sport consumer behavior: a test for group differences on structural constraints.

Yukyoum Kim, Galen T. Trail, M. Robinson, 2008 .

User- Versus Mainstream-Media-Generated Content: Media Source, Message Valence, and Team Identification and Sport Consumers' Response

Dae Hee Kwak, Matthew H. Zimmerman, Yukyoum Kim, 2010 .