Roxanne Lefkoff-Hagius

Green or Non-Green? Does Type of Appeal Matter When Advertising a Green Product?

Melody E. Schuhwerk, Roxanne Lefkoff-Hagius, Roxanne Lefkoff-Hagius, 1995 .

Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference

Charlotte H. Mason, Roxanne Lefkoff-Hagius, Roxanne Lefkoff-Hagius, 1993 .

The Role of Tangible and Intangible Attributes in Similarity and Preference Judgments

Charlotte H. Mason, Roxanne Lefkoff-Hagius, Roxanne Lefkoff-Hagius, 1990 .