Scott Smith

Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public versus Private Gaming Contexts

Dan Fisher, Jennifer Christie Siemens, Scott C. Smith, 2015 .

Consumers bite on the social web about the film Snakes on a Plane

Dan Fisher, Scott Smith, 2010 .

Cocreation is chaotic: What it means for marketing when no one has control

Dan Fisher, Scott C. Smith, D. Fisher, 2011 .