小川孔輔

发表

Barbara E. Kahn and Leigh McAlister Grocery Revolution : The New Focus on The Consumer, Addison-Wesley, 1997

小川孔輔, 小川孔輔, 2000 .

"Building Strong Brands" by David A. Aaker, The Free Press (1996)

小川孔輔, 木戸茂, 1996 .