Hilke Plassmann

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From the Black Box to the Aquarium: How Brain Imaging Sheds 'Light' on the Underlying Mechanisms of How Marketing Actions Work

Peter Kenning, Hilke Plassmann, Ad Liking, 2009 .

Branding the brain: A critical review and outlook

Hilke Plassmann, Milica Milosavljevic, Thomas Z. Ramsøy, 2012 .

Contributions to decision neuroscience

Hilke Plassmann, Flemming Hansen, Peter Kenning, 2010 .

How context alters value: The brain’s valuation and affective regulation system link price cues to experienced taste pleasantness

Bernd Weber, Hilke Plassmann, Vasilisa Skvortsova, 2017, Scientific Reports.

What can advertisers learn from neuroscience?

Tim Ambler, Hilke Plassmann, Peter Kenning, 2007 .

A window to the consumer’s mind: application of functional brain imaging techniques to advertising research

Hilke Plassmann, Peter Kenning, P. Kenning, 2006 .

Anterior cingulate reflects susceptibility to framing during attractiveness evaluation

Hilke Plassmann, Peter Kenning, Michael Deppe, 2007, Neuroreport.

How choice ambiguity modulates activity in brain areas representing brand preference: evidence from consumer neuroscience

Hilke Plassmann, Peter Kenning, Michael Deppe, 2008 .

[Food behaviour and obesity: insights from decision neuroscience].

Olivier Oullier, Olivia Petit, Pascal Huguet, 2011, Medecine sciences : M/S.

Consumer Neuroscience: Applications, Challenges, and Possible Solutions

Scott A. Huettel, Hilke Plassmann, Vinod Venkatraman, 2015 .

Nonlinear Responses Within the Medial Prefrontal Cortex Reveal When Specific Implicit Information Influences Economic Decision Making

Hilke Plassmann, Peter Kenning, Michael Deppe, 2005, Journal of neuroimaging : official journal of the American Society of Neuroimaging.

Applications of functional magnetic resonance imaging for market research

Hilke Plassmann, Peter Kenning, P. Kenning, 2007 .

Decision neuroscience and consumer decision making

Israel Liberzon, Richard Gonzalez, Ale Smidts, 2012 .

Repetitive transcranial magnetic stimulation over the right dorsolateral prefrontal cortex decreases valuations during food choices

Shinsuke Shimojo, Antonio Rangel, Hilke Plassmann, 2009, The European journal of neuroscience.