R. E. Witt

Group Influence and Brand Choice Congruence

Grady D. Bruce, Robert E. Witt, R. E. Witt, 1972 .

Psychological Market Segmentation: An Empirically Derived Typological Approach

M. Alpert, R. E. Witt, 1973, Psychological reports.

Conformity Influence in Small Groups: A Probabilistic Measure

Subrata Sen, R. E. Witt, 1972 .

Group Conformity Influence: A Proposed Measure

John H. Murphy, R. E. Witt, 1975 .

Informal Social Group Influence on Consumer Brand Choice

R. E. Witt, 1969 .

Purchase Decisions and Group Influence

Grady D. Bruce, Robert E. Witt, R. E. Witt, 1970 .