Natalia Vila-López

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Packing decision for low fat aliments: a review

Natalia Vila-López, I. Küster-Boluda, 2014 .

Could gamification improve visitors’ engagement?

Natalia Vila-López, Miguel Trigo-De la Cuadra, Asunción Hernández-Fernández, 2019, International Journal of Tourism Cities.

Excellent products or servitisation? Analysing retailers’ preference before and after a loyalty programme

Natalia Vila-López, Ines Kuster-Boluda, 2017 .

Airline service quality and visual communication

Natalia Vila-López, Dalia Suham-Abid, 2019, The TQM Journal.

Predictors of tourist engagement: Travel motives and tourism destination profiles

Jenely Dayana Villamediana-Pedrosa, Natalia Vila-López, I. Küster-Boluda, 2020 .

Brand attachment toward functional, symbolic and hedonic brands

Natalia Vila-López, Ines Kuster-Boluda, C. Ugalde, 2022, Journal of Fashion Marketing and Management: An International Journal.

Improving Residents’ Quality of Life Through Sustainable Experiential Mega-Events: High- Versus Low-Context Cultures

I. Boluda, J. Marin-Aguilar, Natalia Vila-López, 2020, Journal of Hospitality & Tourism Research.

Gender role portrayals and sexism in Spanish magazines

J. Aldás-Manzano, M. Royo-Vela, Natalia Vila-López, 2007 .

Country image effects after the Brexit crisis. A cross-cultural comparison

Natalia Vila-López, I. Küster-Boluda, C. Aragonés-Jericó, 2022, Consumer Behavior in Tourism and Hospitality.

Gender differences among teenagers: healthy and unhealthy lifestyle habits and eating behaviours, food involvement and packaging cues

Natalia Vila-López, Ines Kuster-Boluda, 2022, British Food Journal.

How can mega events and ecological orientation improve city brand attitudes

J. Marin-Aguilar, Natalia Vila-López, 2014 .

Tourism Marketing As a Tool to Improve Quality of Life Among Residents

J. Marin-Aguilar, Natalia Vila-López, I. Küster-Boluda, 2018, Applying Quality of Life Research.

Sharing-collaborative economy in tourism: A bibliometric analysis and perspectives for the post-pandemic era

Natalia Vila-López, I. Küster-Boluda, 2021, Tourism Economics.

A bibliometric analysis on packaging research: towards sustainable and healthy packages

Natalia Vila-López, I. Küster-Boluda, 2020 .

Event-brand transfer in an entertainment service: experiential marketing

Natalia Vila-Lopez, MaCarmen Rodríguez‐Molina, M. Rodríguez-Molina, 2013, Ind. Manag. Data Syst..

How can NGOs prevent volunteers from quitting? The moderating role of the NGO type

Natalia Vila-López, Ines Kuster-Boluda, Jose Miguel Lorente-Ayala, 2019 .

Secrets to design an effective message on Facebook: an application to a touristic destination based on big data analysis

Natalia Vila-Lopez, Jenely Dayana Villamediana-Pedrosa, Inés Küster-Boluda, 2018, Current Issues in Tourism.

Consumer feelings and behaviours towards well designed websites

Natalia Vila-López, Inés Küster, Natalia Vila-López, 2011, Inf. Manag..

EDUCATIONAL BRANDING IN PRIVATE SPANISH UNIVERSITIES: BUILDING BRANDS THAT THE PUBLIC FALL IN LOVE WITH

Natalia Vila-López, I. Küster-Boluda, Javier Casanoves-Boix, 2020 .

Structural Equation Modeling in Research on Brand Capital in Higher Education

Natalia Vila-López, I. Küster-Boluda, Javier Casanoves-Boix, 2016 .

A century of research on complaints: longitudinal bibliometric analysis of WoS (1900–2019)

Natalia Vila-López, I. Küster-Boluda, Amparo Küster-Boluda, 2022, Total Quality Management & Business Excellence.

North American entrepreneurs in Cuba: which entry mode and government affiliation strategy?

G. White, Natalia Vila-López, 2018 .

Consumers' physiological and verbal responses towards product packages: Could these responses anticipate product choices?

Natalia Vila-López, I. Küster-Boluda, 2019, Physiology & Behavior.

Commercial versus technical cues to position a new product: Do hedonic and functional/healthy packages differ?

Natalia Vila-López, I. Küster-Boluda, 2018, Social science & medicine.

Tourists’ perceptions, emotions, and attitudes during a mega sport event

Natalia Vila-López, I. Küster-Boluda, C. Aragonés-Jericó, 2023, Journal of Sport & Tourism.

B2B value co-creation influence on engagement: Twitter analysis at international trade show organizer

Natalia Vila-López, I. Küster-Boluda, Skania L. Geldres-Weiss, 2023, European Journal of Management and Business Economics.

Designing the best avatar to reach millennials: gender differences in a restaurant choice

Natalia Vila-Lopez, Miguel Angel Gonzales-Chávez, Natalia Vila-López, 2020, Ind. Manag. Data Syst..

Differences between American and Indian consumers' visual images

Natalia Vila-López, I. Küster-Boluda, N. Patel, 2013 .

A teachers’ orientation approach to understand the university teacher-student relationship

Natalia Vila-López, I. Küster-Boluda, 2021 .

Handmade virtual messages to promote foreign fashion brands in Instagram

Natalia Vila-López, I. Küster-Boluda, María Dolores Macías-Mañas, 2023, Journal of Global Fashion Marketing.

Are marketing strategies correlated with financial outputs? A longitudinal study

Natalia Vila-López, Erika Sydney-Hilton, 2019, Journal of Business & Industrial Marketing.

Product Placement Bibliometric Study: Generic Journals Versus Specific-Communication Journals

Natalia Vila-López, Ines Kuster-Boluda, 2021, International Journal of Business Communication.

Mature market segmentation: a comparison of artificial neural networks and traditional methods

Natalia Vila-López, Inés Küster, Enrique Bigné-Alcañiz, 2010, Neural Computing and Applications.

Segmenting the audience of a cause-related marketing viral campaign

Natalia Vila-López, Inés Küster-Boluda, Elísabet Mora, 2021, Int. J. Inf. Manag..

How Can Secure Websites Improve Buying Intention?: Usable Versus Non Usable Contexts?

Natalia Vila-López, Inés Küster, Natalia Vila-López, 2014, J. Organ. End User Comput..

Competitive positioning and market orientation: two interrelated constructs

E. Bigné, Natalia Vila-López, I. Küster-Boluda, 2000 .

Nutritional information labels and health claims to promote healthy consumption

Natalia Vila-López, I. Küster-Boluda, Asunción Hernández-Fernández, 2021, Journal of Business & Industrial Marketing.