Vathana Bathmanathan

Sustainability and business: what is green corporate image?

Vathana Bathmanathan, C. Hironaka, 2016 .

Investigating Green Marketing Orientation Practices among Green Small and Medium Enterprises

Nur Afiqah Mohammad Ishak, A. R. Zahari, Jegatheesan Rajadurai, 2021 .

Developing nexus eco-purchasing behaviour index (NEPBI) for Malaysia by using partial least square analysis

Salina Daud, Vathana Bathmanathan, N. Azami, 2021, Quality & Quantity.

Gen Y Green Purchasing Behavior in Relation YO Energy Conservation and Environmental Preservation Products in Malaysia

Vathana Bathmanathan, N. Azami, J. Rajadurai, 2018, International Journal of Engineering & Technology.

Generational Consumer Patterns: A Document Analysis Method

Jegatheesan Rajadurai, M. Sadiq Sohail, Vathana Bathmanathan, 2018 .