Suresh Sood

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A 21st Century Manifesto for the end of business as usual

Suresh Sood, 2012 .

Book Review: Behavior Computing: Modeling, Analysis, Mining and Decision

Suresh Sood, 2012, IEEE Intell. Informatics Bull..

Mining Emerging Patterns of PIU from Computer-Mediated Interaction Events

Ke Yan, Guoren Wang, Dan Luo, 2013, ADMI.

Cell marketing: next generation segmentation

Suresh Sood, J Galloway, 2004 .

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM).

Arch G. Woodside, Suresh Sood, Suresh C. Sood, 2016 .

The Death of Social Media in Start-Up Companies and the Rise of S-Commerce: Convergence of E-Commerce, Complexity and Social Media

Suresh Sood, Suresh C. Sood, 2012, J. Electron. Commer. Organ..

Realising the strategic value of RFID in academic libraries: a case study of the University of Technology Sydney

John Chelliah, Suresh Sood, Sally Scholfield, 2015 .

Archetype Processing and Story Analysis

Arch G. Woodside, Suresh Sood, 2016 .

Conversations with(in) the collective unconscious by consumers, brands, and relevant others

Arch G. Woodside, Carol M. Megehee, Suresh Sood, 2012 .

21st century applicability of the interaction model : does pervasiveness of social media in B2B marketing increase business dependency on the interaction model?

Hugh M. Pattinson, Suresh Sood, 2012 .

Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic

Arch G. Woodside, Suresh Sood, Suresh C. Sood, 2017 .