John Kim

The R ole of Identity in Intra- and Inter-Group Bargaining in the Ultimatum Game

John Kim, John H. Kim, 2008 .

Examining the Role of Brand Equity in Business Markets: A Model, Research Propositions, and Managerial Implications

Richard E. Plank, R. Dahlstrom, David A. Reid, 1999 .

A framework for building brand equity online for pure‐play B2C retailers and services

Kristina Setzekorn, John Kim, John Kim, 2002 .