Burçak Ertimur

The Impact of Consumer-Generated Advertising on Brand Associations

Mary C. Gilly, Burçak Ertimur, 2010 .

Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management

Burçak Ertimur, Gokcen Coskuner-Balli, Burçak Ertimur, 2015 .

Alienable gifts: Uses and meanings of gold in Turkey

Burçak Ertimur, Burçak Ertimur, Özlem Sandιkcι, 2014 .

So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them

Mary C. Gilly, M. Gilly, Burçak Ertimur, 2012 .