William D. Diamond

Defensive Responses to Charitable Direct Mail Solicitations

Stephanie M. Noble, S. Noble, W. Diamond, 2001 .

Framing and Sales Promotions: The Characteristics of a ″Good Deal″

W. Diamond, Leland Campbell, Leland Campbell, 1990 .

“If You've Seen One, You've Seen Them All!” Are Young Millennials the Same Worldwide?

Thomas J. Madden, Charles D. Schewe, Anders Parment, 2013 .

Extending Models of Prosocial Behavior to Explain University Alumni Contributions1

Rajiv Kashyap, W. Diamond, R. Kashyap, 1997 .

Does Ad-Context Congruity Help Surfers and Information Seekers Remember Ads in Cluttered E-magazines?

Kwong Chan, W. Diamond, Shabnam H. A. Zanjani, 2011 .