Kenneth A. Heischmidt

Importance-performance analysis revisited: the role of the factor structure of customer satisfaction

Kurt Matzler, Kurt Matzler, E. Sauerwein, 2003 .

Rating of Marketing Publications: Impact of Accreditation and Publication History

K. Heischmidt, Peter-John Gordon, Kenneth A. Heischmidt, 1993 .

When Philosophy and Business Professors Talk: Assessment of Ethical Reasoning in a Cross Disciplinary Business Ethics Course

Kenneth A. Heischmidt, D. Holt, H. Hammer Hill, 1997 .