Tony Meenaghan

Understanding sponsorship effects

T. Meenaghan, Tony Meenaghan, 2001 .

Fear Appeals: Segmentation is the Way to Go

Teresa Brannick, T. Brannick, T. Meenaghan, 1992 .

Media effect in commercial sponsorship

David Shipley, D. Shipley, T. Meenaghan, 1999 .

New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis

Damien McLoughlin, T. Meenaghan, A. Mccormack, 2013 .

The Role of Sponsorship in the Marketing Communications Mix

T. Meenaghan, Tony Meenaghan, 1991 .