David W. Stewart

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Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact

Roy A. Young, Allen M. Weiss, David W. Stewart, 2006 .

Goal-Motivated Reasoning: the Lure of the Ayes, I Can@ Conclusion

David W. Stewart, Gustavo E. de Mello, Deborah J. MacInnis, 2005 .

David W. Stewart, Michael Kamins, D. Stewart, 1993 .

Market-back approach to the design of integrated communications programs: A change in paradigm and a focus on determinants of success

David W. Stewart, D. Stewart, 1996 .

Using and Integrating Secondary Information

David W. Stewart, Michael Kamins, D. Stewart, 1993 .

Electronic Textbook Vendors

David W. Stewart, 2004 .

Consumer Self-Selection and Segments of One: the Growing Role of Consumers in Segmentation

David W. Stewart, D. Stewart, 1991 .

Book Review: Q Methodology

David W. Stewart, 1989 .

UNCOVERING A LOCAL TREND IN CONSUMER EYE-TRACKING DATA – APPLICATION OF SINGULAR VALUE DECOMPOSITION IN ANALYZING GAZE SEQUENCE DATA

Nobuyuki Fukawa, David W. Stewart, John Burkardt, 2018 .

A Guide to Commercial Copytesting Services

David W. Stewart, David H. Furse, Randall P. Kozak, 2012 .

Computer-Assisted Information Acquisition

David W. Stewart, Michael Kamins, D. Stewart, 1993 .

Internet Research Methods

David W. Stewart, 2005 .

On Factors and Clusters in Segmentation Research—A Comment

David W. Stewart, David H. Furse, D. H. Furse, 1984 .

Internet Research Methods

David W. Stewart, D. Stewart, 2005 .

How Relevancy, Use, and Impact Can Inform Decision Making

David W. Stewart, Mike Hess, Jeff Nelder, 2011, Journal of Advertising Research.

Observations on Soft Computing in Marketing

David W. Stewart, 2010, Marketing Intelligent Systems Using Soft Computing.

Beginning Again: Change and Renewal in Intellectual Communities

David W. Stewart, D. Stewart, 1999 .

Managing Market Structure: Achieving Competitive Advantage and Market Dominance

David W. Stewart, D. Stewart, D. Stewart, 1996 .

Analysis of the Impact of Executional Factors on Advertising Performance

David W. Stewart, David H. Furse, D. H. Furse, 2000, Journal of Advertising Research.

Cognition and Personal Structure: Computer Access and Analysis

Mildred L. G. Shaw, David W. Stewart, M. Shaw, 1988 .

Nonverbal Communication in Advertising

David W. Stewart, Young, Sidney Hecker, 1989 .

An Empirical Investigation of the Formation and Implications of the Organizational Buyer's Strategic and Tactical Roles

Wesley J. Johnston, David W. Stewart, Robert E. Spekman, 1996 .

Applying Psychophysiological Measures to Marketing and Advertising Research Problems

David W. Stewart, David H. Furse, D. Stewart, 2012 .

Threats to Hope: Effects on Reasoning about Product Information

David W. Stewart, Gustavo E. de Mello, Deborah J. MacInnis, 2007 .

A Note on the Application of Portfolio Theory: A Comment on Cardozo and Smith

Timothy M. Devinney, David W. Stewart, Allan D. Shocker, 1985 .

Marketing accountability: Linking marketing actions to financial results

David W. Stewart, D. Stewart, 2009 .

Emotions in Advertising

David W. Stewart, Jon Morris, Aditi Grover, 2007 .

Signaling Strategies in Competitive Interaction: Building Reputations and Hiding the Truth

David W. Stewart, Jaideep Prabhu, D. Stewart, 2001 .

Executional Factors and Advertising Effectiveness: A Replication

David W. Stewart, Scott Koslow, S. Koslow, 1989 .

The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions

David W. Stewart, Cornelia Pechmann, D. Stewart, 1990 .

Monetary Incentives versus Promised Contribution to Charity: New Evidence on Mail Survey Response

David W. Stewart, David H. Furse, D. Stewart, 1982 .

The Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity

David W. Stewart, Ingrid M. Martin, D. Stewart, 2001 .

Music as a recognition cue in advertising-tracking studies.

David W. Stewart, Kenneth M. Farmer, Charles I. Stannard, 1990 .

Individual Search Strategies in New Automobile Purchases

David W. Stewart, Girish Punj, Girish N. Punj, 1982 .

Speculations on the Future of Advertising Research

David W. Stewart, D. Stewart, 1992 .

Consumer Behavior and the Practice of Marketing

David W. Stewart, Kenneth E. Runyon, D. Stewart, 1980 .

How direct comparative ads and market share affect brand choice.

David W. Stewart, C. Pechmann, Cornelia Pechmann, 1991 .

Rethinking the product portfolio: a generalized investment model

Timothy M. Devinney, David W. Stewart, D. Stewart, 1988 .

Enhancing marketing theory in academic research

George M. Zinkhan, David W. Stewart, G. Zinkhan, 2006 .

Methodological and Theoretical Foundations of Advertising Copytesting: A Review

Beverly Bryant, David W. Stewart, S. Ratneshwar, 1985 .

Applied Social Research Methods Series. Vol. 2: The Integrative Research Review; A Systematic Approach.

Ann Majchrzak, David W. Stewart, Robert K. Yin, 1986 .

Information Search and Decision Strategies Among Health Care Consumers

David W. Stewart, S. Ratneshwar, Gerald B. Hickson, 1985 .

Physiological measurement of advertising effects

David W. Stewart, D. Stewart, 1984 .

Book Review: Cognition and Personal Structure: Computer Access and Analysis

David W. Stewart, 1990 .

Attention, Attitude, and Affect in Response to Advertising@@@Advertising Exposure, Memory, and Choice

David W. Stewart, Timothy C. Brock, A. A. Mitchell, 1994 .

Branding strategies, marketing communication, and perceived brand meaning: The transfer of purposive, goal-oriented brand meaning to brand extensions

David W. Stewart, Ingrid M. Martin, D. Stewart, 2005 .

Effective television advertising : a study of 1000 commercials

David W. Stewart, David H. Furse, D. Stewart, 1987 .

Testing Statistical Significance Testing: Some Observations of an Agnostic

David W. Stewart, 2000 .

A Reappraisal of the Role of Emotion in Consumer Behavior

David W. Stewart, Allison R. Johnson, D. Stewart, 2005 .