Carl F. Mela

Impact of Bundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle

Carl F. Mela, Aradhna Krishna, Bari A. Harlam, 1995 .

The Effect of Standardized Information on Firm Survival and Marketing Strategies

Carl F. Mela, Christine Moorman, C. Moorman, 2005 .

An Equilibrium Model of User Generated Content

Carl F. Mela, Jason A. Duan, Dae-Yong Ahn, 2011 .

Sponsored Search Auctions: Research Opportunities in Marketing

Song Yao, Carl F. Mela, Carl F. Mela, 2009 .

Online Display Advertising Markets: A Literature Review and Future Directions

Carl F. Mela, Hana Choi, Santiago Balseiro, 2019, Inf. Syst. Res..