William J. Lundstrom

The Development of a Scale to Measure Consumer Discontent

W. J. Lundstrom, L. Lamont, William J. Lundstrom, 1976 .

Sex Role Portrayals in Advertising

Donald Sciglimpaglia, William J. Lundstrom, 1977 .

Inter‐organizational relationship strategies and management styles in SMEs: The US‐China‐Russia study

Andrei G. Mikhailitchenko, W. J. Lundstrom, William J. Lundstrom, 2006 .

Identifying Successful Industrial Salesmen by Personality and Personal Characteristics

W. J. Lundstrom, L. Lamont, William J. Lundstrom, 1977 .

Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction

H. Keith Hunt, W. J. Lundstrom, H. Hunt, 1978 .

Physicians' Perceptions of Pharmaceutical Sales Representatives: A Model for Analysing the Customer Relationship

W. J. Lundstrom, William J. Lundstrom, Robert F. Wright, 2004 .