Marion Sanglé-Ferrière

Friend or foe? Chat as a double-edged sword to assist customers

Benjamin G. Voyer, Marion Sanglé-Ferrière, 2019 .

Consumers’ propensity to avoid seeking assistance: Conceptualization and scale development

Benjamin G. Voyer, Marion Sanglé-Ferrière, 2022, Recherche et Applications en Marketing (English Edition).

Do supermarkets’ emails have any value for their customers? The effect of emails’ content and interestingness on customers’ attitude and engagement

Marion Sanglé-Ferrière, Virginie Rodriguez, 2023, Journal of Retailing and Consumer Services.

ASSOCIATION FOR CONSUMER RESEARCH

Marion Sanglé-Ferrière, 2018 .