Shan Jiang

Antecedents of augmented reality experiences: potential tourists to Shangri-La Potatso National Park, China

N. Scott, Shan Jiang, Li Tao, 2019, Asia Pacific Journal of Tourism Research.

Augmented reality and the enhancement of memorable tourism experiences at heritage sites

B. Moyle, N. Scott, Ryan Yung, 2022, Current Issues in Tourism.

Travel as a Catalyst of Peak Experiences Among Young Chinese Adults

Shan Jiang, E. Hoffman, Mengzhe Li, 2020 .

Motivations of experienced leisure travellers: A means-end chain study on the Chinese outbound market

N. Scott, P. Ding, Shan Jiang, 2019 .

Using means-end chain theory to explore travel motivation

N. Scott, P. Ding, Shan Jiang, 2015 .

Chinese tourists’ motivation and their relationship to cultural values

N. Scott, P. Ding, Shan Jiang, 2018, Culture and Cultures in Tourism.

Exploring the Attractiveness of Service Robots in the Hospitality Industry: Analysis of Online Reviews

O. Lee, Hyunsun Park, Shan Jiang, 2021, Inf. Syst. Frontiers.

Exploring Chinese Outbound Tourism Motivation Using Means–End Chains: A Conceptual Model

N. Scott, P. Ding, Shan Jiang, 2012 .